浅析苏州导游服务外包的发展

On the Development of Suzhou Tour Guide Service Outsourcing

随着我国经济的高速发展和专业分工越来越精细,服务外包正成为众多企业应对环境变化、提升竞争力的重要手段。目前国内旅游发展中,导游人员的管理工作还存在很多问题。这些问题的存在不但影响到了导游在人们心目中的形象,而且使得导游服务质量下降、导游人员流失严重、导游素质低下。笔者认为导游服务外包模式的管理和运作可以有效避免这些问题,而针对于旅游学院的学生导游服务外包,就是将旅行社部分或全部实习导游服务工作外包给专业化的导游服务公司承担,这样旅行社可以集中精力做好团队管理。

With the rapid development of China＇s economy and the more and more delicate professional division of labor, service outsourcing is becoming the important means of many enterprises to deal with environmental changes and improve competitiveness. In the present domestic tourism development, there are many problems in the management of tour guide, which not only affects the image of tour guide but also leads to drop of tourism service quality, serious brain drain and low quality of tor guide. The author thinks that the management and operation of tour guide outsoureing mode can effectively avoid these problems. For tourism college students, tour guide service outsoureing means to outsource some or all of the internship tour guide service work to the professional tour guide service companies so that the travel agency can focus on team management.