摘要
青岛被称为"品牌之都"。当前青岛市大力实施农产品品牌战略,出现了一批知名农产品。该研究运用SWOT模型分析了青岛市农产品品牌创建的自身优势和劣势,及市场外部的机会和威胁,提出了农产品品牌创建的战略措施。
Qingdao is known as the "Capital of Brands". Qingdao is greatly carrying out the brand strategy for agricultural products, with a batch of famous agricultural products launched and marketed. The superiority, weakness, opportunity and threats in the brand construction of Qingdao agricultural products based on SWOT model were analyzed, and some strategic measures in the brand construction were put forward.
出处
《安徽农业科学》
CAS
2013年第21期9114-9116,共3页
Journal of Anhui Agricultural Sciences
基金
2013年青岛市社科规划课题(QDSKL130150)
关键词
农产品
品牌
SWOT模型
青岛
Agricultural products
Brand
SWOT model
Qingdao