略论高校图书馆品牌建设创新途径

On Innovation Method of College Library Brand Construction

高校图书馆品牌建设是高校保持竞争优势的重要保障,本文诠释了高校图书馆品牌全新时代内涵,以高校图书馆品牌建设深层透彻的SWOT分析为基础,有针对性地给出高校图书馆品牌建设在定位、策略、推广、危机四个方面的创新思路和建议,使高校图书馆品牌更加彰显活力、张扬时代主旋律。

College library brand construction is the important guarantee for the college to keep competitive edge. This article expounds the new era connotation of college library brand and provides innovation idea for college library brand construction in four aspects： positioning, strategy, promotion and crisis based on in-depth SWOT analysis, enabling college library brand to be more vital and with the theme of the era.