摘要
旅游保险产品以其独特的特点与优势,适宜通过网络营销模式进行推广。本文将深度营销引入旅游保险网络营销中,通过分析我国旅游保险网络营销的现状、问题等,提出基于深度营销的旅游保险网络营销的创新路径,最终得出结论:我国旅游保险网络营销虽处于发展的初级阶段,但未来发展潜力巨大,保险企业通过与客户的深度交流,不断推出契合旅游者需求的旅游保险产品,最终实现旅游保险市场共赢的局面。
Travel insurance products,with its unique features and advantages,are suitable for promoting through the network marketing model.We propose an innovation path of the Internet marketing of travel insurance based on in-depth marketing by the in-depth marketing,analyzing the situation and problems of travel insurance network marketing.We conclude that the tourism insurance network marketing in China is in its early stages,but with potential.As a result,through deep communication with their customers,the insurance companies can constantly introduce proper products,through and finally reach a win-win situation in the travel insurance market.
出处
《科技广场》
2013年第8期232-238,共7页
Science Mosaic
基金
华侨大学"侨办"科研课题(编号:11QSK05)
关键词
深度营销
旅游保险
网络营销
In-Depth Marketing
Travel Insurance
Internet Marketing
