基于创新投入的企业竞争战略对绩效的影响被引量：11

The Effect of Firm Competitive Strategy on Performance Based on Innovation Input

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摘要基于2006--2011年的制造业上市公司研究企业的创新投入在竞争战略对企业影响中的作用，研究结果显示：差异化战略与低成本战略对企业绩效都有正向影响，其中差异化战略对企业绩效的总效应略微大于低成本战略；差异化战略对企业的创新投入有正向影响，且创新投入对企业绩效有正向影响，创新投入在差异化战略对企业绩效的影响中起到一定的中介效应，其效应大小约为差异化战略对企业绩效总效应的8．5％． Based on the manufacturing listed companies from 2006 to 2011, this paper studies the role of innovation input in the influence competitive strategy has on enterprises. The results show that：（1） that differentiation strategy and low cost strategy have a positive effect on firm performance, while the overall effect of differentiation strategy on firm performance is slightly greater than that of low cost strategy~ （2） differentiation strategy have a positive effect on firm＇s innovation input, which positively influences firm performance and can mediate the impact of differentiation strategy on firm performance, and its effect is about 8.5 ~ of the overall effect of differentiation strategy on firm performance.

作者雷辉杨丹

机构地区湖南大学工商管理学院

出处《系统工程》 CSSCI CSCD 北大核心 2013年第9期114-120,共7页 Systems Engineering

基金国家自然科学基金资助项目(71272208) 教育部新世纪优秀人才支持计划项目(NCET-11-0125) 国家自然科学基金重点资助项目(71031004) 湖南省社会科学重点项目(11ZDB054) 湖南省自然科学基金资助项目(12JJ6070)

关键词竞争战略创新投入企业绩效中介效应 Competitive Strategy~ Innovation Input~ Firm Performance~ Mediating Effect

分类号 F270 [经济管理—企业管理]

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