面向用户认知的汽车产品族前脸造型设计方法

A Design Method of Automobile Front Face for Users'Cognizance

为了帮助新兴的自主汽车企业形成家族特征前脸,提高消费者的产品认知度,提出了面向用户认知的汽车产品族前脸造型设计的方法。阐述了汽车前脸造型及产品族的定义、概念与作用,并将具体设计过程划分为完形设计、识别特征设计与细节设计3个步骤,进一步阐释了前脸造型特征在产品族中运用的方式,最后以实例进行了说明。

In order to form the characters of auto front face of product family for emerging independent companies,a design method for users＇ cognizance is proposed to enhance the awareness of consumers.The definition of auto front face and the conception of product family are discussed.The specific design process is divided into Gestalt design,visual characters design and details design.Furthermore,how to utilize the characters of front face in product family is explained.Finally,taking Buick as a case,the method is described.