男士美容产品市场现状

Current condition of male grooming markets

尽管男士剃须产品曾经一度占据了男士美容市场的主要份额,但是,受到亚洲男士皮肤护理需求的刺激,现在男士盥洗用品正在变得更加引人注目。然而,如何吸引新的男性消费者,几乎所有的护肤品牌都感觉比较棘手。成功吸引消费者的关键点有:功效性、便捷度、性价比和省时性等。使用效果、便捷程度以及解决问题是征服男性美容市场产品的几个关键性因素。

While men＇ s shaving once accounted for the lion＇ s share of the male grooming market, men＇ s toiletries are now coming to the fore, spurred by demand for skin care amongmen in Asia. But overall skin care brands are finding it tricky to tap male consumers. Here key triggers for success include efficacy, convenience, value for money and time saving attribute.