摘要
论述了化妆品包装的发展潮流以及包装设计的创新。指出了包装潮流正向功能及功效、奢侈及平民的两极分化,以及可持续性方向发展。就包装对产品促销的作用进行了概述。包装在所有化妆品的类别中都发挥着重要作用。
The fashion trend of cosmetic package development as well as the innovation of package design was related. The fashion trend is developing towards the favorable direction of function and effect, market polarization to luxury and civilian and the sustainability. The effect of packaging on the product promotion was summarized. The package plays an important role in the category of cosmetics.
出处
《日用化学品科学》
CAS
2013年第10期14-17,共4页
Detergent & Cosmetics
关键词
化妆品
包装
潮流
cosmetic
package
trend
