基于物联网技术的文化传播产业商业模式创新研究

Culture Communication Industry Business Model Innovation Research: Base on Internet of Thing Business

基于物联网技术提出了文化传播产业商业模式的分析框架,提出了三种商业模式创新思路,即文化服务平台市场中的信息服务提供商模式、文化行业应用市场中的产品即服务PaaS模式、个人文化消费市场中的终端用户参与型商业模式,同时分析了商业模式的创新机制和创新路径。

Based on the business model canvas, the paper presents an analysis of Internet of Things business model framework for culture communication, and proposes three innovative business model ideas, namely, information service provider model in services platform market, product as a Service （PaaS） model in the culture industry application market and end-user participation model in the individual culture consumer market.