“限娱令”前后省级卫视节目多样性测度

Measurement of the Program Diversity of China's Provincial Satellite TV Station Before and After “Limit Entertainment Order”

节目多样性是衡量媒体表现的重要指标。依据"限娱令"前(2011年)和"限娱令"后(2012年)省级卫视黄金时段的节目抽样数据,对省级卫视黄金时段节目的垂直多样性与水平多样性进行测度表明:"限娱令"在改变荧屏节目类型上起到了一定的效果,但节目创新能力不足导致对娱乐类节目的过度依赖依然是省级卫视目前存在的最主要问题。

Program diversity is an important indicator that measures the media performance. We calculate the vertical diversity and horizontal diversity of prime programs of China＇s provincial satellite TV station according to the programs sampling data before ＂Limit Entertainment Order＂（2011） and after it （2012）. The result suggests that ＂Limit Entertainment Order＂ has certain effect on changing the types of programs, but the main problem of China＇s provincial satellite TV station is oVerly dependent on entertainment programs due to the absence of programs innovative ability.