从畅销书看大众传媒对文学创作的暗示性引导

The Suggestive Lead of Mass Media to Literary Creation Judging from Best-Sellers

畅销书现象是大众传媒文化与工具功能作用下的产物,从畅销书现象以及相关数据入手,以创作主体为主要考察对象,通过对现有畅销书排行榜榜单数据的归纳,分析青春校园类、传统作家作品类创作,可以看到现代传媒手段在文学创作过程中对创作主体和接收主体所具有的倾向性的引导和暗示作用。

The phenomenon of best-sellers is a product of mass media culture and the influence of instrumental functions. From the perspective of best-sellers and their relevant data, with creative sub- ject as the main examination object, through the induction of the data in best-seller parade, an analysis is made of the writing of youth school category, and traditional writing category. We can find the ten- dency of the leading and suggestive roles played by contemporary media in terms of creative subject and receiving subject in the process of literary creation.