摘要
传统的书法艺术已经广泛、合理地应用于现代标志设计中,将书法作为构思基础与元素的标志设计作品有很多,并取得较好的成绩与效果。标志设计既是对实用物体的设计,又是对图形艺术的设计。标志设计的书法应用策略有:结体、意境、笔势。
Traditional calligraphy has been widely and properly used in modem logo design. Lots of design works apply cal- ligraphy as the basic idea and element, which have achieved good effects. Logo design is a design for both practical objects and graphic arts. The calligraphy application strategies of logo design are structure, artistic conception and strokes.
出处
《钦州学院学报》
2013年第9期93-96,共4页
Journal of Qinzhou University
基金
宿州学院科研平台--宿州书画.灵璧石研究中心项目:(2012YKF41)(2010YKF31)
关键词
标志设计
书法艺术
书法意蕴
应用策略
logo design
calligraphy
calligraphy implication
application strategy
