摘要
简要介绍我国木地板市场现状,分析其国内外的市场需求;根据对国内200余家木地板生产企业的调研数据,对我国木地板行业的营销渠道、消费区域、消费特征、影响消费的主要因素进行分析,以期为木地板生产企业研究市场提供参考。
The article reviewed the status quo of the wood flooring market in China and analyzed its demand from domestic and international consumers. Based on the investigation of over two hundreds of Chinese wood flooring enterprises, information and perspectives regarding marketing channels, consumption area, consumption characteristics, and many other aspects of the flooring industry were obtained. These results provided references for the wood flooring manufacturing enterprises in their market research initiatives.
出处
《中国人造板》
2013年第11期1-5,共5页
China Wood-Based Panels
关键词
木地板行业
市场需求
营销渠道
消费特征
wood flooring industry
market demand
marketing channels
consumption characteristics
