摘要
从平面广告的现实情况出发，论述了平面广告的概念，结合色彩和审美心理的产生，阐述了色彩在平面广告视觉传递过程中的表现以及可达到的目的．
This article states the concept of plane advertisement, proceed from the reality of plane advertisement; disscusses the color performance in the plane advertisement visual communication and the goal which can be athieved.
出处
《西安职业技术学院学报》
2013年第3期47-49,共3页
Research on Vocational Education in Xi'an Vocational and Technical College
关键词
平面广告
色彩
设计
plane advertisement
color
design
