高校图书馆的营销与公共关系探讨——以武汉大学图书馆文化活动月为例

Probe into University Library's Marketing and Public Relations——Taking the Cultural Activities Month Held by the Library of Wuhan University as an Example

简述了图书馆营销的意义以及武汉大学图书馆通过营销方式推进工作的情景分析与目标计划,并以武汉大学图书馆文化活动月为例,探讨了高校图书馆的营销与公共关系,指出图书馆营销的重点在于交流。

This paper briefly expounds the significance of library marketing and the situational analysis and target plan of the library of Wuhan University in promoting the work through marketing mode,and Taking the cultural activities month held by the library of Wuhan University as an example,probes into university library＇s marketing and public relations,and points out that the emphasis of library marketing is on the communication.