基于系统论的广告学专业战略发展与建设解析

Analysis on Strategic Development and Construction of Advertising Major Based on System Theory

教育系统论是教育学与系统论相结合的产物,作用到专业建设,就要求教育者们必须树立专业建设的全局发展观,弄清专业建设的各要素之间的内在联系和外在作用力,这都将直接影响到专业建设与发展的科学性。文章从该理论的核心思想入手,对专业定位、教学要素、教学环境等方面进行系统优化,达到专业发展与建设的战略性层面思考与实施,达到教育本身的整体性、有序性和动态性的统一。

Education system theory is the product of combination of education and system theory.When applying in major construction,it requires educators to establish a global development view of major construction and make clear the internal relation and external force of various elements of major construction,which will directly influence the scientificalness of major construction and development.This paper starts from the core idea of this theory and conducts system optimization of major positioning,teaching elements and teaching environment to realize thinking and implementation of major construction and development at strategic level and integration of integrality,order and dynamics of education itself.