工程机械海外市场营销策略初探

Analysis of overseas marketing strategy about China construction machinery

随着中国国际地位的提高和中国工程机械质量的持续改进,中国工程机械正在被越来越多的国家所接受,尤其是在新兴经济体国家和发展中国家备受欢迎。本文对中国工程机械海外市场营销策略提出几点建议。

With the improvement of China's international status and the continuous quality improvement of China construction machinery,and Chinese construction machinery is being accepted by more and more countries,especially in emerging economies and developing countries.The paper analyses Chinese construction machinery overseas marketing strategy and proposes some suggestions.