摘要
认为移动搜索用户行为特征与规律的发现,对移动搜索服务的改进具有重要的参考价值。基于国内某大型学术类网站一批包含300余万条有效记录的日志数据,分析查询串、搜索时间的分布、搜索会话、移动搜索设备终端等我国移动搜索用户行为的基本特征指标。研究结果显示:与传统PC搜索相比,移动用户的查询时间分布更均匀,会话更短,使用查询推荐比例更少,移动智能终端设备用户搜索更频繁。
The characteristics and patterns of mobile search behavior are valuable references to improve the mobile search service. This paper analyzed mobile searcher behaviors based on more than 3 million effective requests from a Chinese Web searching log. Several important aspects of mobile search behaviors are studied, such as queries, search time distribution, search sessions, mobile search equipment et al. Compared with traditional PC, Chinese mobile search users＇search time is well -distributed, session time is shorter, query suggestion is less used on average and mobile intelligent terminals search more frequently.
出处
《图书情报工作》
CSSCI
北大核心
2013年第19期102-106,120,共6页
Library and Information Service
基金
国家社会科学基金项目"互联网用户查询日志挖掘技术及其应用研究"(项目编号:10BTQ050)研究成果之一
