药农使用绿色农药意愿的影响因素分析——基于云南省文山州三七产区的调查

Analysis on influential factors of Chinese medicinal herb growers' willingness to use green pesticides: evidence on Panax notoginseng production areas in Wenshan,Yunnan province

利用在云南省文山州调研所得三七药农绿色农药使用意愿的相关数据,进行二元Logistic回归计算,结果表明人均产值、平均每亩农药花费、农残情况的认知、销售价格预期、农药防治病虫害效果的认知以及低农残三七售价认知对药农使用绿色农药的意愿具有显著影响,在此基础上提出了促进集约型规模化药材种植、降低绿色农药终端售价、加强绿色农药低毒低残留特点的宣传、稳定中药材价格体系的合理建议,以达到提高药农绿色农药使用意愿的目的。

The purpose of the article is to apply a binary logistic model to analyze the major factors, which influence Chinese medicinal herb growers＇ willingness to use green pesticides by using survey data collected in Wenshan, Yunnan Province. The results indicate that, output per capita, average pesticide cost per mu, cognition of pesticide residues, expectations on Panax notoginseng prices, cognition of pesticides＇ effect of pests control, cognition of P. notoginseng prices of low pesticide residues have a significant in- fluence on growers＇ willingness to use green pesticides. According to the analysis above, some proposals for enhancing Chinese medici- nal herb growers＇ willingness to use green pesticides are put forward, such as, moving toward the intensive planting systems, fetching down the pieces of green pesticides, emphasizing and propagating the advantages of green pesticides, keeping the prices of Chinese me- dicinal herb running at steady rates.