高新技术企业情景下的关系价值与关系质量的实证研究

The Empirical Research on Relationship Value and Relationship Quality for High-tech Enterprises

基于高新技术企业的背景下,探讨了关系价值的维度、关系质量的维度,以及关系价值对于关系质量的影响。通过实证研究得出,关系价值中的经济价值对于关系质量中的利益、信任和满意有显著的正向影响作用,而其中的非经济价值对于关系质量中的信任、满意和承诺有着显著的正向作用。因此,对于高新技术企业,除了共享基本经济利益的同时,需要开拓诸如共同开发市场、信息共享以及技术交流等非经济的创新措施,以提升双方的关系质量。

Based on the high-tech enterprises background, the paper discusses the dimensions of relationship value, relationship quality and the influence of relationship value on relationship quality. It draws the conclusion from empirical research that economic value in relationship value has significant positive influence on the benefits, trust and satisfaction in relationship quality, while the non- economic value has a significant positive effect on the trust, satisfaction and commitment in relationship quality. Therefore, besides sha- ring the basic economic benefits, the high-tech enterprises need to develop commonly developing market, information sharing and techni- cal exchanaing and other non-economic innovation measures,in order to improve the relationship quality.