面向搜索引擎的用户接受模型研究

Study of the Technology Acceptance Model of Search Engine

技术接受模型用于解释和预测用户对信息技术的接受和使用程度,其理论在信息技术各领域被广泛应用并得到实证支持。搜索引擎是现代信息技术在互联网信息检索方面的应用,网络环境、网络信息的特点以及搜索引擎的技术特点等都成为影响用户选择和接受的因素,同时,用户的个人信息素质以及信息技术通晓也会影响到用户对搜索引擎的认知和选择。在技术接受模型的基础上,根据CNNIC的调查报告和开放式问卷调查的统计结果以及用户选择和使用搜索引擎的特点,构建出面向搜索引擎的用户接受模型。

The Technology Acceptance Model is used to explain and predict the extent of users＇ accep- tance and usage of some sort of information technology, the theory is confirmed in many domains. Search Engine is the application of information technology in the Web Information Retrieval. The characteristic of Internet, information and the technology of search engine will influence users＇ selection and accep- tance. On the basis of the TAM, TAM2, UTAUT, TAM3, according to the statistic data of CNNIC and of open questionnaire and the characteristic of users＇ selection and usage of search engine, we established a model of search engine＇ s users acceptance.