论现代企业发展的文化战略

On the Cultural Strategy of the Development of the Modern Enterprise

文化战略是现代企业具有全局性、整体性、长期性的发展战略 ,它是当代社会发展和科技进步的必然要求 ,是经济与文化一体化的具体表现 ,也代表着企业管理理论发展的新阶段。因此 ,企业必须确立文化战略意识 ,从企业价值观、员工素质、技术创新、形象塑造和管理者素质等方面 ,切实推进企业文化战略的实施 。

The cultural strategy is an overall,long-term strategy to a modern enterprise which represents the advanced science and technology and social development.On the other hand,it reveals that economy and culture are well unified to mark a new step in the management theory of the enterprise.Therefore,the cultural strategy should be carried out from many aspects such as the view of enterprise value,the quality of staff;technological innovation; image moulding;administrator training;etc.