公共图书馆网站建设的研究及思考——以成都市武侯区图书馆为例

Research on Construction of Public Libraries Websites——Taking Wuhou Library in Chengdu as an Example

通过成都市武侯区图书馆网站的实例分析,阐述了公共图书馆网站的重要性及其主要内容,探讨了公共图书馆网站在建设和推广中应注意的问题,并借鉴网络营销理论,从实际操作层面提出了公共图书馆网络营销策略。

Through research on construction of websites of Wuhou Library in Chengdu, this paper expounds the importance of public library website and the main contents, probes into the problems of website construction and pro- motion, employs the Internet marketing management theory, and then, on the level of practical operations, puts forward the strategies of the public library＇s internet marketing.