突发事件网络舆情的特点与演变规律分析

Analysis on Characteristics and Evolution of Emergency Network Public Opinion

当前,网络成为反映社会舆情的主要载体之一,在各类社会事件尤其是一些突发事件中,网络经常成为第一信源和发展进程的重要影响因素,并在一定程度上开始引导主流舆论方向。了解网络舆情特点,掌握网络舆情发生、演变与网络舆情热点事件内容、生成路径与发布载体之间的关系,对于正确分析与有效应对网络舆情具有重要意义。

At present, network has become one of the main carriers of reflecting public opinions. In all kinds of social events, especially in some unexpected events, network usually becomes the first source of information and an important factor in the development process, and to some extent, leads the mainstream media orientation. It＇ s of great meaning to understand features of network public opinions, master the relations between occurrence and evolution of network public opinion and content, path and release carrier of network public opinion hot events, and correctly analyze and effectively respond to network public opinions.