中国国际体育用品博览会现状及发展对策——以第28届夏季体博会、第29届冬季体博会为例

The Analysis on the Current Situation and Countermeasures of China International Sport Goods Show

以2011年第28届夏季成都体博会、第29届冬季沈阳体博会为研究对象,对目前中国体育博览会的规模与效益等进行分析探讨,旨在全面了解中国体博会的发展历程和现状,并有针对性地提出促进中国国际体博会持续健康发展的思路与对策,为中国国际体博会的组织和规划提供参考意见。

Based on Chengdu Summer Sport Show and Shenyang Winter Sport Show, this paper analyses the scale and benefit of China Sport Show, so as to fully understand it＇ s development and current situation. Then accordingly the paper proposes some sustained and healthy suggestions to provide the reference and instruction for it~ decision - making