新媒体时代独立学院校报创新研究

Independent College Newspaper Innovative Research in New Media Age

独立学院校报作为学校党委的机关报与反映校园生活面貌的媒介,是校内的主流媒体。然而,伴随着新媒体的出现,尤其是近年来微博和微信的迅猛发展,学生接触到的媒体越来越多,信息传播的速度也越来越快。而校报时效性差、内容空洞、可读性弱等缺点,导致其难以吸引到更多的读者。在这种形势下,独立学院的校报该如何应对新媒体的冲击,如何通过内容形式的创新来促进自身发展,确保自身校园主流媒体的地位,是亟待解决的问题。

Independent college newspaper, as a media for school party and reflect the face of organ of campus life, is the school＇s mainstream media. However, with the emergence of new media, especially in recent years, microblogging and the rapid development of micro-channel, students are exposed to more and more media, information dissemination and faster speed. The newspaper timeliness is poor, lacking in substance, readability shortcomings and weak, causing it＇s difficult to attract more readers. In this situation, the independent college newspaper how to deal with the impact of new media, how the content and form of innovation to promote their development, to ensure its own campus mainstream media position, is a serious problem to be solved urgently.