摘要
2012年,来华留学生总人数、生源国家和地区数、我国接收留学生单位数及中国政府奖学金生人数四项均创新中国成立以来新高。市场蓬勃发展的同时,也意味着竞争的日益加剧。本文将市场营销理论引入到来华留学生服务管理工作中来,将高校留学生工作以4P理论加以解构,以不同的角度来进行思考,从而为高校留学生管理部门的工作开展提供新的视角和问题解决办法。
In 2012,the total number of foreign students,the number of countries and regions,students,we receive the number of units and the number of Chinese Government Scholarship students four aspects are new high since the establishment of China.Market booming,it also means increasing competition.This article takes marketing theory into service in the management of foreign students,college students＇ working to 4P theory to deconstruct,to think in a different perspective,so as to provide new perspectives and solutions to problems for foreign college students＇ management departments.
出处
《科教导刊》
2013年第29期242-243,252,共3页
The Guide Of Science & Education
关键词
留学生管理
市场营销
4P理论
foreign students＇ management
marketing
4P theory
