现代办公室健康操推广应用的研究

Research on Popularization and Application of the Modern Office Health Exercise

对《现代办公室健康操》的推广应用情况、影响因素、推广原则、方法、路径及策略等进行了分析和梳理,结果显示:1)大多数被调查者能够接受并愿意学习《现代办公室健康操》;2)影响推广的因素主要有缺乏系统的理论依据、有效的推广措施、完善的健身指导服务体系以及固有的思想观念等;3)推广原则主要有坚持有利于健康促进原则,坚持从实际出发原则,尊重健身者意愿原则,保证安全原则和坚持依法推广原则等;4)推广方法主要有媒介信息推广传播法,现场演示推广法和培训推广法等;5)推广路径主要有政府专门体育组织,政府非专门体育组织以及广播、电视、网络、报刊、出版社等;6)推广策略主要是创建一支精干的推广团队,以群众体育组织网络为基础,充分利用各种媒体,举办各种以"全民健身"为主题的社会实践活动、讲座及赛事,在伏案工作人员集中的机关企事业单位推广等。

This paper conducts analysis and comb on the condition of popularization and applica- tion, influence factors, the principles, methods, path and strategies of the promotion of the popularization and application of the Modern Office Health Exercise. The result shows that 1 ） most of respondents can accept, and are willing to learn Modern Office Health Exercise; 2 ） factors that affect popularization of Modern Office Health Exercise mainly include insufficiency of systematic theoretical basis, effective promotion method, sophisticated fitness guidance and service system, inherent idea and value; 3） adhering to the popularization principles of for the benefit of health, proceeding from reality, respecting the intention of body builder, guarantee- ing safety and promoting on legal basis; 4 ） popularization methods mainly include dissemina- tion through media, live demonstration and training; 5） promote through paths, such as gov- ernmental professional sports organization, governmental non-professional sports organization and broadcast, television, network, newspaper and press; 6） for the popularization strategy, target at establishing a capable promotion team, fully utilize various medias on the basis of sports organization network for general public to held all kinds of social practices activities, lecture and competition under the theme of ＂ national fitness＂ and promote in the authority, private enterprise and utility institute where centralizes most of sedentary staff.