文化距离与中国文化创意产品出口

Cultural Distance and Cultural Creative Products Exports of China

文章以2002—2010年中国文化创意产品出口数据为样本的研究发现，总体上文化距离对中国文化创意产品出口贸易存在显著的消极影响，但在不同特征的进口国或地区，其影响存在显著差异。其中，在高收入水平、非儒家文化圈以及文化国际化程度高的进口国或地区，文化距离存在显著的消极影响；相反，在低收入水平的进口国或地区，文化距离存在显著的积极影响；而在儒家文化圈以及文化国际化程度低的进口国或地区，文化距离所产生的影响则并不明显。

This paper examines the effect of culture distance on China＇s export of cultural creative products. Employing the export data of China＇s cultural creative products from 2002 to 2010, it finds that, on the whole, cultural distance between nations has a significant negative effect. However, estimated effects vary when considering the importing countries and regions＇ different characters. The results show that cultural distance has a negative effect on China＇s export of cultural creative goods to the countries and regions of high income, NON-Confucian cultural circle and high internationalization. On the contrary, when it comes to the low-income countries and regions, the effect is positive, while, to the countries and regions of Confucian cultural circle and low degree of internationalization, the effects of cultural distance are not statistically significant.