标准化期刊经营模式的探索与实践

Exploration and Practice of Business Mode of Standardization Journal

针对我国经济转型期及文化体制改革中科技期刊面临的挑战与机遇,标准化期刊不断从学术期刊单体、单一的经营模式向规模化、媒体化经营模式转变。本文运用经济学中范围经济的理念全面分析产业价值链核心资源与技术的优化组合,结合标准化期刊的经营实践,从构建合理化产品架构、扩大影响力、活动策划、增值服务策划、技术支撑、产业价值链服务等方面对标准化期刊媒体化经营模式进行了介绍。

In view of the challenges and opportunities academic journals faced in the period of national economy transformation and culture system reform, business mode of standardization journal is also changing from single to the large-scale and mediazation. This paper applies the economic concept to comprehensively analyze the and combination of the core and technology in industry value chair Considering the operation practice of standardization journal, the paper introduces the mediazation business mode in terms of the concepts including the construction of reasonable product framework, extension of influence, event planning, value-added services planning, technology support, and industry value chain service.