奥运会主题口号内涵特征研究

Analysis of the Olympic Games Theme Slogans

主要对奥运会主题口号进行分析,研究有助于深入了解奥运会主题口号的内涵,促进奥林匹克精神的传承以及奥林匹克文化的传播。研究认为:奥运会主题口号是为了传播奥林匹克文化而提出的具有宣传、鼓动、激励作用的短语或者短句,它是奥运会举办理念的高度概括。奥运会主题口号是奥林匹克运动发展的历史缩影,体现奥运会举办国办奥运的愿望,能深刻诠释举办奥运会的现实意义,传承奥林匹克精神,反映举办奥运会的理念,广泛传播奥林匹克文化。

Olympic Games theme slogans were made to spread and to guide the Olympic culture and organization. Olympics putted forward phrases or short sentences which are characterized by propaganda, agitation text and exciting effect. It is a highly condensed summary of the Olympic Games concept and a concentrated expression of the host nafional＇s culture. There is need to analyze the Olympic Games theme slogans, which attempt to further clarify its meaning, its function and value. This can contribute to better passing on heritage of the Olympic spirit and develop the Olympic culture.