我国实施绿色市场营销的可行性探讨

An approach to possibility of putting green marketing into practice in our country

绿色营销是在企业生存环境发生变化的情况下提出的一种新的营销观念。本文对我国实施绿色市场营销的可能性、必要性和解决对策作了探讨。企业必须在环境保护方面承担责任。要把企业的发展与环境保护的矛盾统一起来 。

WT5”BZ]The green marketing is a new marketing view which is put forward under the condition of which the living environment of the enterprises has been changed.The essay probes into the possibility,necessity and countermeasures of putting the green marketing into practice in our country.The enterprises must undertake the responsibility for the environment protection.To integrate enterprise development with enviroment protection,the most effective way is carrying out the green marketing. [WT5”HZ]