信阳旅游资源整合开发研究

Study on the integrated development of the tourism resources in Xinyang

分析了信阳旅游资源整合开发的条件,提出以战略联盟思想整合信阳旅游支撑系统,从旅游空间布局、旅游形象、旅游市场营销、旅游产品开发以及区域旅游合作等角度对信阳旅游业的发展提出战略构想。

It analyzed Xinyang tourism resource integration and development condition, proposed the strategic alliance theory to integrate Xinyang tourism support systems, and put forward the strategic concept of tourism development in Xinyang from thespatial distribution of tourism, tourism image, tourism marketing, tourism product development and regional tourism cooperation.