青岛市海滨休闲文化产业发展策略研究

Strategies for Developing Seashore Leisure Culture Industry in Qingdao

青岛市在发展海滨休闲文化产业上具有国内其他城市所无法比拟的优势。为了加快青岛市海滨休闲文化产业发展,要认真解决好在城市休闲文化产业发展中存在着的地方特色优势不明显、休闲文化资源缺乏有效整合与利用、国际知名度低、缺乏专业性人才等问题。青岛市应做好休闲文化产业发展规划,以大促强,充分发挥资源区位优势;加快整合产业布局,强化产业功能;加强休闲文化产品开发力度;塑造海滨休闲文化名城品牌;完善政策保障措施,促进休闲文化产业的全面发展。

Qingdao boasts unparalleled strengths in developing seashore leisure culture industry than other cities in China, yet it still faces many problems. Local features of the leisure culture is not prominent. Leisure and culture resources are not efficiently synergized. And the city is not well known for the leisure culture industry in the world, let alone the lack of professional talents. Qingdao should work on the in- dustry planning, leveraging on its regional advantages to make the industry grow stronger. A proper industry layout design should be con- ducted as soon as possible to enhance the industry functions. Great efforts should be put in developing leisure culture products and raising the reputation as a famous leisure cultural city. Last but not least, policies and measures for ensuring the development of the industry should be completed.