期刊文献+

基于开放式创新的顾客价值创造影响因素研究

下载PDF
导出
摘要 创造顾客价值是企业获取利润的一种主要方法,一般通过增加顾客感知利益所得和减少顾客感知所失来实现。企业应从提升产品价值、服务价值、人员与形象价值、关系价值四个方面来提升顾客的感知所得,通过减少货币成本来减少顾客的感知所失。
作者 魏火艳
出处 《云南社会科学》 CSSCI 北大核心 2013年第6期95-98,共4页 Social Sciences in Yunnan
  • 相关文献

参考文献5

  • 1Zeithaml, V. A..Consumer Perceptions of Price,Quality, and Value: A Means-End Model and Synthesis of Evidence [J]. Journal of Marketing, 1988, (3).
  • 2Ravald and Gronroos.The Value Concept and Relationship Mar-keting [J].European Journal of Marketing, 1996, (2).
  • 3菲利普·科特勒 郭国庆译.市场营销管理(亚洲版)[M].北京:中国人民大学出版社&PrenticeHall出版公司,1997.5..
  • 4Woodruff;Robert B..Customer Value:The Next Source for Competitive Advantage [J]. Journal of the Academy of Marketing Science. 1997, (2).
  • 5白长虹,廖伟.基于顾客感知价值的顾客满意研究[J].南开学报(哲学社会科学版),2001(6):14-20. 被引量:185

二级参考文献16

  • 1Cardozo, Richard N, "An Experimental Study of Customer Effort, Expectation, and Satisfaction", Journal of Marketing Research, 1965,2 (August).
  • 2Cronin Jr, J. J. and Taylor, S. A, "Measuring service quality: a reexamination and extension", Journal of Marketing, 1992, 56(July).
  • 3Jones, T.O. and Sasser, W.E. Jr, "Why Satisfied Customers Defect", Harvard Business Review, 1995,73(November-December).
  • 4Anderson, E.W. and Fornell, C, "A customer satisfaction research prospectus", in Rust, R.T. and Oliver, R. L. (Eds), Service Quality: New Directions in Theory and Practice, Sage, Thousand Oaks, CA, 1994.
  • 5Fornell, C, "A national customer satisfaction barometer: the Swedish experience", Journal of Marketing, 1992, 56 (January).
  • 6Oliver, Rust, Varki, "Customer Delight: Findings, and Managerial Insight", Journal of Retailing, 1997,73(3).
  • 7Schneider, Bowen,"Understanding customer delight and outrage", Sloan Management Review, 1999, 41.
  • 8Oliver, "Conceptual issues in the structural analysis of consumption emotion, satisfaction and quality: Evidence in a service setting", Advances in Consumer Research, 1993,21.
  • 9Ostrom and Lacobucci, "Consumer trade—off and the evaluation of services", Journal of Marketing, 1995,59(January).
  • 10Bolton, R. N. and J. H. Drew, "A Multistage Model of Customers Assessments of Service Quality and Value," Journal of Marketing, 1991,55(February).

共引文献213

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部