大型体育赛事对城市行为形象的影响机制研究

The Mechanism Study of Large Sports Events on the Influence of City Behavior Image

运用文献资料法、逻辑分析法对大型体育赛事的内涵、特征以及城市行为形象的概念结构进行了讨论和概括,以此为基础,对大型体育赛事影响城市行为形象的作用机制进行研究。结果表明,大型体育赛事以其规范性、聚集性、体验性等特征对市民行为形象产生影响;以其规范性、关联性、集聚性、外部性等特征对企业行为形象产生影响;以其规范性、集聚性、外部性等特征对政府行为形象产生影响。

This article discussed and generalized large sports events~ connotation, characteristic and the conceptual structure of city behavior image through literature and logical analysis. On this basis, studied the mechanism of action about large sports events for city behavior image. The results shows that the large sports events influenced people be- havior image by its normative, aggregation, experience etc. , impacted on the behavior image of enterprise through its normative, relevance, clustering and externalities etc. , and affected the behavior image of government action in its normative. ~atherin~. externalities etc.