体育“正能量”的传播对我国青少年体育取向的影响

Effects of Sports Positive Energy Propagation of Juvenile Sports Orientation in China

目的:透视和探寻现代体育传播的"正能量"对青少年体育取向形成和完善的内在规律和运演轨迹,更好地发挥现代体育传播在增强青少年身心健康全面发展中的地位和作用。方法:历史与逻辑相统一的方法,定性与定量相结合等综合方法。结果:体育能够带动不同群体正能量的产生和发挥,新传播技术的发展与体育价值的演变,"数字化、多元化、个性化、电子化"等新传播技术的发展与体育价值的演变的背景下,对不同时期不同年龄的青少年体育取向的影响与作用,主要表现在物质、行为、观念等方面。结论:当今青少年是在信息技术环境中成长起来的,现代体育传播也成为青少年体育取向形成和完善的重要源泉之一。

Objective： Aim to explore the perspective of modern sports communication positive energy of juvenile sports orientation to form and perfect the internal rules and evolution, better use of modern sports communication in enhan- cing the status and role of the comprehensive development of teenagers＇ physical and mental health. Methods： Meth- od of unifying the history and logic, the combination of qualitative and quantitative synthesis method. Results： Sports can bring different groups of positive energy and play, the development and evolution of the sports value of new com- munication technologies, the development and evolution of sports value, diversification, personalization, digital elec tronic as a new communication technology under the influence and the role of orientation, youth sports of different a- ges in different period, main performance in the physical, behavioral, ideology etc. Conclusion： Today＇s teenagers are growing up in the information technology environment, modern sports communication has become an important resource for youth sports orientation to form and perfect one.