沃尔玛在长三角扩张的时空特征及影响因素分析

An Analysis of the Features of Temporal-spatial Expansion and Influence Factors of Wal-Mart in the Yangtze River Delta

伴随着我国零售业外贸经营权的全部放开,沃尔玛等外资零售企业在中国进入了快速扩张时期。本文运用空间统计分析等方法,分析了沃尔玛(购物广场)从2006年至2011年在长三角各城市的扩张时机和区位选择特征,发现长三角各城市在经济发展水平、利用外资规模、市场运营成本和信息化水平等方面的差距,直接导致了沃尔玛每年在各城市新开大型购物广场数量的差异;城市的贸易外向度、外资吸引能力、信息化水平、市场潜力、运营成本和市场竞争状况等,成为影响沃尔玛在长三角扩张的重要驱动因素。

Along with the opening up to the foreign retail trade authority, Wal - Mart and other foreign retailers in China all entered a period of rapid expansion. With the help of spatial statistical analysis methods, the authors examine the fac- tors influencing the timing and location choices of Wal - Mart＇s expansion in the Yangtze River Delta region from 2006 to 2011. The research results show that different urban economic development level, the use of foreign capital, operating costs and the level of information lead to the differences of the numbers of new Wal - Mart shopping malls each year in various cities in the Yangtze River Delta region; the level of trade openness, the ability to attract foreign investment, level of information, market potential, operating costs and market competition have become the important factors influen- cing Wal - Mart＇s expansion in the Yangtze River Delta region.