论中国国画大家珍藏版贵州茅台酒包装的艺术美感

The Aesthetic Perception of Packaging of Guizhou Maotai Collective Edition of Chinese Painting Master

中国国画大家珍藏版贵州茅台酒作为一款文化收藏酒,在包装设计方面最大的特点就是采用中国著名国画家的精美国画作品为装饰图案,使茅台酒包装体现出中国国画独特的形式美、内涵美和意境美等艺术美感,从而使该款茅台酒成为了人们热衷欣赏与收藏的对象。

Guizhou Maotai collective edition of Chinese painting master can be seen as a cultural collection liquor. The most prominent feature of its packaging design is the adoption of decorative patterns from painting works of famous Chinese painters. The aesthetic perception ＆unique beauty in form, beauty in connotation and beauty in imagery concep- tion of Chinese painting is reflected in its packaging, which makes it a popular object of appreciation and collection.