商务英语谈判的语言技巧及使用原则

The Character and Usage of Negotiation Language

商务英语谈判就是在国际贸易中谋求双方能够取得最大利益的过程,在商务英语谈判中,谈判双方可以通过谈话沟通交流等方式和手段协调双方的要求,商务英语谈判的语言技巧能够在叙述、提问、回答、说服等方面体现出来,整个过程具有客观性、针对性、逻辑性及论辩性等特点。研究这些特征的功能和目的在于使谈判语言具有说服力和感染力。

Business English negotiation in international trade is the process of seeking both sides＇ maximum benefit. The natural character in the process of negotiation is also the process that the negotiator use language to reach the agreement by discussing and consulting. No matter narrating, asking, answering, persuading and so on, it is characterized as objectivity, pertinence, logicality, and debating. And the usage of language should be sensible and effective.