景区导游词创新研究

Innovation of Terminology of Tourist Guides in Scenic Spots

景区导游词创新能够满足旅游者个性需求的发展,能够提高景区品质和导游工作的质量,适应旅游产品形态的变化。我国景区导游词存在语言艰涩、文意空洞等问题,这些问题是由导游员自身、行业性质、旅行社、社会等多方面的原因共同作用而产生的,导游员、旅行社以及旅游行政管理部门等方面都应为景区导游词创新做出努力。

The innovative of the terminology of tourist guides at scenic spots can meet the individual requirements of tourists and they can improve the quality of scenic spots and tour guides work and to catch up the diversity changes of tourism products. At present, the terminology of tour guides in China is incomprehensible and monotonous, and the context is empty, which is comprehensively caused by tourist guides themselves, nature of the tour guide industry, travel agencies, society, etc. Based on the analyses of the reasons above mentioned, in this paper, how to innovate the terminology of tour guides is proposed in the tour guides, the travel agencies, the national tourism administrative organizations.