摘要
近年来,国际医疗旅游发展迅速,中国也开始成为医疗旅游的目的地。广东利用其地理、气候、经济、人文等的优势,在发展中医医疗旅游方面取得了一些成果。通过对广东中医医疗旅游市场的现状分析,文章提出了对广东中医医疗旅游市场促销策略的思索。
International medical tourism has developed quickly in recent years and China has also become one of the destinations of medical tourism. Guangdong Province is developing TCM medical tourism by taking ad- vantage of its geographic locations, climate, economy and culture. By analyzing the current market of TCM tourism in Guangdong, this paper suggests the problems in its development and strategies for TCM medical tourism promotion.
关键词
中医医疗旅游
旅游市场
促销策略
TCM medical tourism, tourism market, promotion strategy
