基于感知价值和信任的移动健康服务用户采纳行为研究

Study of User Adoption Behaviors of Mobile Health Service Based on Perceived Value and Trust

移动通信技术的应用和医疗健康服务信息化的要求,将促进移动健康服务在我国的迅速发展。本文对移动健康服务用户行为、感知价值和信任进行综述发现:国外的移动健康服务用户行为研究大多是基于技术接受理论,研究医护人员的接受问题,国内的研究还处于宏观层面的定性分析阶段;客户感知价值的研究大多基于电子医疗和移动商务服务的环境,很少基于移动健康服务的环境来研究;电子商务和移动商务环境以及网上健康信息方面的信任研究成果比较丰富,研究移动健康服务的信任形成机制的文献很少。因此,本文提出了基于感知价值和信任的移动健康服务用户采纳行为研究模型。

With the development of mobile technology and the demands of medical health service information, mobile health services develop rapidly in our country. In mobile health service context, whether the value of user demand is satisfied and trust mechanism is per- fect, directly affect the adoption behavior of users. This paper reviewed the mobile health service user behavior, perceived value, and trust, and explored a research framework of user adoption behavior of mobile health services based on the perceived value and trust.