基于Entropy-Topsis模型的产品创新过程分析与实证检验

Analysis Model and Empirical Research on Product Innovation Process of Manufacturing Industry Enterprises Based on Entropy-Topsis Method

基于生态位的理念,本研究将产品创新过程划分为概念设计生态位、研发生态位、调试生态位、工业生产生态位以及市场交易生态位,以此形成产品创新过程中的演进序列;通过分析产品创新过程中不同创新生态位的影响因素,继而测度不同创新生态位的演进状态。此后,本研究以103个处于不同创新生态位的制造业企业产品创新项目作为实证分析对象,应用Entropy-Topsis模型测评不同产品创新生态位的演进态势,对收集的样本调查数据进行分析并验证理论模型。

It can be found from empirical research that process management has an affect on product innovation performance. Based on ecological niche theory, this article finds sequential evolutional of product innovation process including concept design, R＆D management, the debugging, industrial manufacturing and market ecological niche. Through analyzing influencing factors of different child ecological niche of product innovation process, evaluating indexes are set up to measure evolutional status of different child ecological niche in innova- tion process. Furthermore, one hundred and three product innovation projects information of different child ecological niche are collected to carry out empirical research, evolutional status can be measured and theory model can be validated based on Entropy-Topsis method. In conclusion, product innovation is a system of emphasizing process, different segments of product innovation process should not be unilaterally separated, precise definition of different administrative modules and evolutional sequence is more suitable to carry out targeted management and adjustment for promoting success average of product innovation. Operational steps expounding of dimensional structure analysis, measuring indexes setting up and Entropy-Topsis model establishment provides diagnostic analytical view for administrators to select innovation orientation and deal with problems in innovation process.