摘要
文章基于STP战略理论,采用问卷调查的方式,对莽山客源市场进行分析,并在此基础上进行市场细分,提出重点开发休闲度假项目和着力培育自驾游的市场定位。
According to STP-based strategic theory, using questionnaires,the article analysed Mang Mountain tourist market, and on this basis, made market, segmentation, and made market positioning by proposing key development leisure projects and focusing on cultivating traveling by car.
出处
《湖南农机（学术版）》
2013年第5期165-166,共2页
Hunnan Agricultural Machinery
关键词
营销策略
STP战略
莽山
marketing strategy
STP strategy
Mang Mountain
