摘要
在本土企业升级行为与升级路径遇到"瓶颈"的背景下,本研究提出了网络关系升级的概念,构建了基于网络关系为调节变量的企业产品、技术和品牌升级行为对企业绩效的影响模型;同时,针对200多家企业搜集了186份有效问卷,进行了实证分析。研究结果表明,网络关系在企业产品、技术和品牌升级与企业绩效关系中发挥调节效应,即网络关系升级能增强企业的产品、技术和品牌升级行为对企业绩效的影响。
In the background where the upgrading behavior and paths of the domestic enterprises meet with ＂bottlenecks＂, this paper puts forward the concept of network upgrading and constructs a model of impact of the enterprise＇ s products, technology and brand upgrade behavior on the enterprise＇ s performance based on the network relationship as a moderating variable. At the same time, the paper conducts an empirical analysis to the 186 valid questionnaires collected from more than 200 companies and the results show that the network relationship plays a moderating effect on the relationship of the enterprise＇ s products, technolo- gy and brand upgrading and the enterprise＇ s performance, namely the network upgrading can influence and enhance the impact of the enterprise＇ s product, technology and brand upgrading behavior on the enterprise performance.
出处
《科研管理》
CSSCI
北大核心
2013年第11期124-130,共7页
Science Research Management
基金
华东理工大学学院课题(转型升级与"设计立县")资助
关键词
升级
网络
网络关系
高端突破
upgrading
network
network relationship
break - through on the high level
