中小型科技企业市场营销对策研究

Study on Marketing Countermeasures for Small and Medium-Sized Technology-Based Enterprises

技术创新是企业获得核心竞争力和保持竞争优势的主要因素。本文以技术创新理论为基础,基于中小型科技企业的特点以及产品特性、市场和技术特性的分析,提出了中小型科技企业的市场营销对策。

Technological innovation is the main factor that enterprises obtain the core competitiveness and main- tain competitive advantages. Based on the theory of technological innovation, this paper analyzes the characteristics of small and medium - sized technology - based enterprises, product properties as well as the characteristics of the market and technology, puts forward the marketing countermeasures for small and medium- sized technology - based enterprises.