从微电影生产看传播权力的移转与竞争

Transfer and Competition of Power of Transmission from Perspective of the Micro-film Production

随着web2.0时代的到来,微电影作为一种独特的影像生产和传播方式正在各大视频网站上风生水起,以致有人欢呼微电影为草根民众开启了"做电影"的时代,获得了前所未有的传播权力。从传播政治经济学的角度考察,微电影不仅呈现出生产格局的分野,而且在未来发展趋势上也必然会受制于(资本)权力运作,最终使得草根在权力竞争中败下阵来。

With coming of web 2.0 era, micro-film id developing rapidly in the major video sites as a u- nique video production and communication. Its growing is so fast that some people cheering that micro-film opened a ＂to do the film＂ era for the grassroots people and get unprecedented transmission of power. However, seeing from the perspective of political economy of communication, you will find that the micro-film not only shows the distinction of production pattern, but also be subject to （capital） power operation. It will eventually make grassroots defeat in the competition of power.