校园文化品牌建设的实践与思考

Campus Culture Brand Construction:Practice and Reflection

校园文化是高等学校发展的灵魂,是凝聚人心、展示学校形象、提高学校文明程度的重要体现。校园文化对学生的人生观、价值观产生着潜移默化的深远影响。以"校园文化品牌立项"的方式培育和弘扬校园文化,不但令大学的育人内涵更为深广,也促进了高校文化传承创新能力的提升。

The campus culture is the soul of university development, is the important manifestation of showing the image of the school, improving the school＇s degree of civilization. Campus culture has a subtle and far-reaching impact on the students＂ outlook on life and values. By means of ＂campus culture brand construction＂ nurturing and promoting the campus culture, not only make educational connotation more deeper, but also promote the transmission and innovation capability of campus culture.