我国高校体育产业开发问题研究

Research on the development of sports industry in colleges in China

高校体育产业是我国体育产业的重要组成部分,具有巨大的商业价值。本文运用文献资料法、逻辑分析法、定性分析法等对我国高校体育产业开发状况进行了研究。发现目前高校体育产业开发正处于起步阶段,有一定成果,但仍有许多不足。通过研究,分析了发展我国高校体育产业的优势,找出影响其发展的一系列因素,并最终提出了对策及建议。

Colleges sports industry is an important part of sports industry in China, and it has enormous commercial value. Based on documentation, logical analysis and qualitative analysis, this paper studies the situation of the development of sports industry in colleges in China. The current situation of the development of sports industry is at the start stage. It has some achievements but also some shortages. Through the research, to analyze the advantages of the development of sports industry in colleges and to find out a series of influence factors, and finally this paper puts forward the countermeasures and suggestions.